Privacy Policy
Last Updated: 10/02/2026 This Privacy Policy describes how TractionCanvas.com (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website, use our Traction Canvas forms, or utilize our diagnostic tool (collectively, the “Services”). By accessing or using our Services, you agree to the terms of this Privacy Policy.1. Information We Collect
We collect various types of information in connection with the Services, including:1.1. Personal Information
This refers to information that can be used to identify you directly or indirectly. We may collect personal information when you: • Register for an account• Use our Traction Canvas forms
• Utilize our diagnostic tool
• Contact us for support or inquiries
• Subscribe to newsletters or marketing communications The types of personal information we may collect include: • Contact Information: Such as your name, email address, phone number, and mailing address.
• Account Information: Such as your username, password, and other registration details.
• Business Information: Such as your company name, industry, and role.
• Traction Canvas Data: Information you input into our Traction Canvas forms, which may include details about your business model, customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
• Diagnostic Tool Data: Information you provide or that is generated through your use of our diagnostic tool, which may include assessments of your startup’s health, performance metrics, and recommendations.
• Communications: Records of your correspondence with us.
1.2. Non-Personal Information
This refers to information that does not directly identify you. We may collect non-personal information automatically as you interact with our Services, including: • Usage Data: Information about how you access and use the Services, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.• Device Information: Information about the device you use to access our Services, such as device type, unique device identifiers, and mobile network information.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Services and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.
2. How We Use Your Information
We use the information we collect for various purposes, including: • To Provide and Maintain Our Services: Including to operate, maintain, and improve our website, Traction Canvas forms, and diagnostic tool.• To Personalize Your Experience: To tailor content and features to your interests and preferences.
• To Communicate with You: To send you updates, newsletters, marketing communications, and respond to your inquiries.
• To Analyze and Improve Our Services: To understand how users interact with our Services, identify trends, and enhance functionality.
• To Ensure Security: To protect our Services from fraud, abuse, and other illegal activities.
• To Comply with Legal Obligations: To meet our legal and regulatory requirements.
• For Research and Development: To develop new products, services, and features.
• For Marketing and Advertising: To deliver targeted advertisements and promotional offers.
3. How We Share Your Information
We are committed to protecting your privacy. We will not share, sell, rent, or trade your personal or contact information with any third parties for their promotional purposes. We may disclose your information only in the following limited circumstances: • For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).• To Protect Our Rights: We may disclose your information to enforce our terms and conditions, protect our rights, privacy, safety, or property, and that of our affiliates, you, or others.
• Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you with third parties for various purposes, including analytics and research. This data will not include any personal or contact information.
4. Your Data Protection Rights
Depending on your location, you may have the following data protection rights: • Right to Access: You have the right to request copies of your personal data.• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us via our contact page.