What is the Traction Thirty?
A free, three-month program where you work through the Traction Canvas alongside other founders at your stage, with Brandy and Craig. It’s built for first-time and technical founders who want to reach their first $1,000,000 in revenue.
How it works: 45 companies start, 15 in each of three tiers (early stage, sweet spot and later stage), and 30 graduate.
Every two weeks, one startup in each tier is removed. Why? Reaching $1,000,000 in revenue takes doing the work, every week, in the right order. So we focus our time on the founders who are the most curious, coachable, committed and courageous. Regular cuts keep everyone accountable, and mean the 30 who graduate have earned their place in front of investors.
Weekly attendance is required. The founder, the second in command, or the startup’s mentor must attend every week to keep your place in the cohort. No exceptions.
What graduates get: serious pitch coaching, a place in a pitchbook sent to about 500 VCs, and a 2–3 minute pitch to a global investor audience on pitch day.
Three tiers, one goal: help you 10X your traction, twice.
Early stage. 1 paying customer, ~$5K MRR, built on your own cash. You’re proving the problem is real.
Sweet spot. 2–10 paying customers, friends-and-family money, $10K MRR. You’ve got signal — now we go deep on the methodology that gets you to scale.
Later stage. 10+ paying customers, angel or accelerator money, $20K MRR. You’re past product-market fit and fighting for competitive advantage.
Each tier runs 15 companies, narrowing to 10 graduates through the program’s format — 30 graduates total: the Traction Thirty.
Next cohort starts February 2027.
Applications are open now and close December 31, 2026. Apply using the form below.
Can’t wait for February? In the meantime, you can Work With Us privately, on your schedule.
30 tactics. 10 weeks.
Each week we take one box of the Traction Canvas. You master its 3 tactics before moving on.
WEEK 1
Problems
Find the painkiller problem
Count what it costs them
Name the feeling it causes
WEEK 2
Initial Client Profile
Narrow to your first client
Pick the motivated half
Sell to early adopters
WEEK 3
Competition
Compete by displacement
Know your 3 real rivals
Build your comparison grid
WEEK 4
Seven Second Sale
Use painkiller verbs
Get asked "How?"
Don't answer "How?"
WEEK 5
Enrolling
Talk to true strangers
Ask for advice, not money
Run 27 stranger interviews
WEEK 6
Trigger Events
Spot the trigger
Watch for triggers weekly
Reach out in the window
WEEK 7
Disqualifying
Look for reasons to say no
Score prospects on 5 factors
Drop the weakest prospects
WEEK 8
Emotional Favourite
Find what you share
Win beyond one contact
Become their favourite
WEEK 9
Won Sales Analysis
Interview every win in 72 hours
Study wins, not losses
Map the triggers behind wins
WEEK 10
Marketing Moat
Use your customers' words
Own your name online
Win 30% of customers inbound
Traction Thirty Application
Application for the Traction Thirty — apply for one of 30 seats in our next cohort. It takes about 2 minutes.
Have a question first? Contact us